Proud to Support Sweat and Tears

Twists and turns are a part of life, just like sweat and tears. And together, we will find a way through.

1 in 4 people will experience a mental health problem each year, which is why taking care of our physical and mental health is more important than ever.

While we know exercise and hydration* are good for us, 4 in 5 Brits still aren’t drinking the recommended 2 litres of water a day, and the everyday impact on our physical and mental health often goes unnoticed. (Source: Engagement topic on The Blue Room - drinking water study, July 2024)

Since 2023, Buxton and Mind have joined forces on a shared mission to support the nation's Sweat and Tears—actively championing physical and mental health through exercise and hydration. Buxton will donate half a million pounds over three years (2024-2026) to increase access to mental health support services across the nation.

And that’s just the start. Together, Buxton and Mind aim to directly support the Sweat and Tears of over 1 million Brits over three years (2024-2026) through events and services. So get involved—we're here for the twists and turns, together!

Whether it’s a chat on the Side by Side platform, meeting a friend to exercise and hydrate* together, signing up for an event, or sharing your story with our #RiseUpTogether campaign, Buxton & Mind are proud to support Sweat and Tears.

Over three years (2024-2026), Buxton will donate half a million pounds to Mind (registered charity number 219830) as a result of the Sweat and Tears promotion.

For more information on Mind or to access support, please visit www.mind.org.uk.